Niepełnosprawność oczami internautów. Analiza treści memów zamieszczonych na portalu demotywatory.pl

Abstract

Netnographic research is becoming more and more popular. The pandemic has recently made them more attractive. Trying to verify the potential of netnography, I decided in this text to look at the concept disability and its perception by Internet users. In this text I present the results of exploratory research. Research was based on the analysis and interpretation of the Internet memes. They were matched to the target set in the research